- ResolutionThe mailing width should not exceed 550px
- WeightThe weight of the whole creation should be up to 50KB
- TopicThe topic should consist of 50-70 characters (including periods, commas, spaces, etc.) Use as few exclamation points, question marks, colons, semicolons etc. and words starting with a capital letters as possible. You should completely abandon the use of the percent sign, currency signs, etc.
- Character encodingThe safest way is to use coding:
– UTF-8 (międzynarodowe); np:<meta http-equiv=”Content-Type” content=”text/html; charset=utf-8″ />(Best way is to prepare UTF-8 and ISO encoding as some publishers require the latter) - Prohibited and problematic elementsHTML for emails is much poorer than that for websites. Therefore, the use of these is forbidden:
- php,
- java scripts and applets,
- flash animations,
- floating frames (iframe),
- animated graphics (gif),
- backgrounds as graphics,
- padding, margin or justification for SPAN tags
- document background color (defined in the BODY tag)
- external and internal css styles (defined in the head section)
- Mailing should be built on the “TABLE” element not on “DIV”
- Mailing componentsAll components of the mailing (graphic files, texts, HTML files) must be forwarded two days in advance from the scheduled campaign start as ready-made advertising materials.
- In addition to the constituent materials of the creation, you should provide:
- sender: PUBLISHER for (name of customer ordering)
- return address
- Footer – formatted text without unnecessary characters, enters and spaces
- e-mail addresses to which the test mailing should be sent, mailing tests must be confirmed the day before the scheduled start
- Naming convention
- The creative should be zipped: * .zip
- The creative should have naming convention, e.g. empik20090701_v1
In the case of sending corrections (subsequent versions of the creation), the name should
Look like this: empik20090701_v2, empik20090701_v3 … - The material must be a full HTML code compatible with W3C.
- The most common sources of errors
- Setting graphics with height or width of 1px (spacers) and “stretching it” with the width or height properties, will result in an incorrect size setting in Outlook2007
- Block elements in HTML u, such as: in Outlook 2007, have a default padding so it is recommended to reset the settings in global styles.
for example:<img src=”grafika.jpg” border=”0″>
