Influencer marketing is one of the most effective ways to reach new audiences and build advertising reach on Facebook. In this article, we present the most important guidelines for collaborating with influencers and the best advertising practices that will help you succeed in Facebook marketing.
What is influencer marketing and why is it worth using?
Influencer marketing is a type of marketing where companies collaborate with individuals who have a large number of followers on various social media platforms such as Facebook, Instagram or TikTok. The goal of such collaboration is to reach new audiences and build advertising reach on Facebook.
It is worth using influencer marketing because it:
- allows reaching new audiences who are already interested in the topics that the influencer covers,
- helps build trust in the brand by recommending the product or service by a public figure,
- generates traffic to the website and increases sales,
- allows measuring the effectiveness of actions through statistics analysis (e.g. number of clicks, number of conversions).
Example of application: Company XYZ, specializing in producing ecological cosmetics, collaborates with an influencer who specializes in ecology and healthy lifestyle. The influencer tests XYZ’s products and recommends them to her followers, attracting new customers to XYZ and contributing to increased sales.
It is important to remember that the effectiveness of influencer marketing depends on the selection of the appropriate influencer and the proper preparation of the campaign. In the following paragraphs, we will present how to choose the right influencer for collaboration and what the best advertising practices with influencers on Facebook are.
How to choose the right influencer for collaboration
Choosing the right influencer for collaboration is crucial for the success of the advertising campaign on Facebook. Remember that the influencer should be appropriate for your industry and have reach that will allow you to reach new audiences.
Here are a few tips on how to choose the right influencer for collaboration:
- Pay attention to the number of followers. The more people follow the influencer, the wider the range of their activity.
- Check the geographical reach. If your company operates only in a specific region, choose an influencer who has reach in this region.
- Pay attention to the subject matter that the influencer covers. It should be similar to the subject matter of your company.
- Check if the influencer has collaborated with other companies before. If so, pay attention to the quality of the ads that they have created.
What are the best advertising practices with influencers on Facebook?
In order to effectively use the potential of influencer marketing in advertising campaigns on Facebook, it is worth knowing and applying the best practices. Here are a few tips:
- Determine the goal of the campaign and choose influencers appropriate for your industry and meeting the criteria for geographical reach and subject matter.
- Ensure transparency of the collaboration. The influencer should clearly specify that they are being paid for advertising the product or service.
- Determine the scope of duties and expectations for the influencer in advance. These should include the number of posts in which the advertisement will appear and the publication dates.
- Ensure appropriate selection of the advertisement form. Influencers can promote a product or service through posts on their profile, live broadcasts, stories, or product reviews.
- Monitor the effects of the campaign. In order to have a full picture of the effectiveness of advertising with influencers, it is worth measuring indicators such as the number of views, clicks, comments, or the number of new customers.
- Remember to build relationships with influencers. Continuous cooperation with the same people allows for building trust and better advertising results in the future.
How to measure the effectiveness of advertising with influencers on Facebook?
Measuring the effectiveness of ads with the participation of influencers on Facebook is important for evaluating the effectiveness of a campaign and making further decisions regarding the advertising strategy. Below, we present a few indicators that should be taken into account:
- Impressions: This statistic shows how many times a post with the participation of an influencer has been displayed. This can help determine how widely the post has been distributed and what reach the advertisement has achieved.
- Clicks: This statistic shows how many times a link to a product or service has been clicked. This can help determine how much interest the advertisement has generated and how effectively it has redirected to the offer.
- Comments: This statistic shows how many comments have been written under a post with the participation of an influencer. This can help determine how much engagement the advertisement has generated and how effectively it has engaged the audience.
- New customers: This statistic shows how many new customers registered or made a purchase after viewing an advertisement with the participation of an influencer. This can help determine how effectively the advertisement attracted new customers and what impact it had on sales growth.
- Conversion rate: This indicator shows the percentage of people who clicked on a link and completed a transaction or registered. This can help determine how effectively the advertisement transformed potential customers into actual customers.
- Return on investment (ROI): This indicator shows how much profit was returned from the investment in an advertisement with the participation of an influencer. This can help determine whether the investment in the advertisement with the participation of an influencer was profitable and whether it is worth continuing such activities in the future.
To obtain the most accurate results, it is important to measure the effectiveness of ads with the participation of influencers on Facebook throughout the entire campaign period, not just at its conclusion. This allows you to continuously monitor the effectiveness of the advertisement and make any necessary changes to the strategy.
Influencer marketing is an effective form of advertising on Facebook that allows reaching a broad audience through a trusted and well-known influencer. To take advantage of this form of advertising, it is important to carefully select the appropriate influencer and apply the best advertising practices. Analyzing the effectiveness of ads with the participation of influencers allows for determining the effectiveness of advertising activities. If you want to take advantage of this form of advertising, contact us at WorkFlow Media. Our specialists will help you choose the appropriate solutions and analyze advertising with the participation of influencers on Facebook.