LinkedIn Ads is one of the most important advertising channels for companies that want to reach a professional audience. However, when planning and implementing advertising campaigns on LinkedIn, it is worth paying attention to the legal regulations concerning advertising on the Internet. In this article, we will discuss the types of ads on LinkedIn Ads, the benefits of using them, as well as the applicable legal regulations and ways to comply with them.
Advertising on LinkedIn Ads
Types of ads on LinkedIn Ads
LinkedIn Ads offers a wide range of advertising options that allow you to reach different groups of audiences. Among the most popular forms of advertising on LinkedIn Ads are:
- Display ads – in the form of banner ads on the LinkedIn page
- Sponsored ads – displayed as sponsored posts on the site
- InMail ads – ads sent in the form of a private message to a selected group of LinkedIn users
- Dynamic ads – ads that automatically adjust the content to selected audience groups
Benefits of advertising on LinkedIn Ads
Advertising on LinkedIn Ads brings many benefits for companies that want to reach a professional audience. The most important advantages of advertising on LinkedIn Ads include:
- Effectiveness – ads on LinkedIn Ads are targeted at professionals, which increases the chances of getting a response to the ad.
- Precise targeting – thanks to the possibility of selecting detailed criteria such as position, industry, or location, ads on LinkedIn Ads reach specific audience groups.
- Budget control – ads on LinkedIn Ads allow for precise determination of the budget and display period of the ad.
Legal regulations for advertising on LinkedIn
GDPR and personal data in ads
Advertising campaigns on LinkedIn Ads must comply with the applicable GDPR regulations regarding the processing of personal data. The advertiser must obtain explicit consent from the user to process their personal data for advertising purposes. The ad content must also include information about the purposes of processing the data and the way in which it is protected.
Copyright and related rights law
In the case of using graphic and textual content in ads, the advertiser must have the right to use it. Content such as photos, graphics, or texts are protected by copyright law and cannot be used without the owner’s permission. Failure to comply with these regulations may result in civil liability or a fine.
Advertising code
When advertising on LinkedIn Ads, it is also important to comply with the advertising code regulations. The advertising code specifies the ethical rules of advertising as well as requirements for its content. Ads on LinkedIn Ads cannot contain false information and cannot violate good manners and social norms.
How to comply with legal regulations when advertising on LinkedIn Ads?
To comply with legal regulations when advertising on LinkedIn Ads, it is important to obtain explicit consent from users to process their personal data for advertising purposes. It is also necessary to have the right to use graphic and textual content used in ads. It is also worth complying with the advertising code to avoid violating ethical advertising rules.
Required consent for processing personal data
Before starting an advertising campaign on LinkedIn Ads, it is necessary to obtain user consent to process their personal data. For this purpose, it is worth preparing clear information about the purposes of processing the data and the way in which it is protected. The consent should be voluntary and explicit, and the user must be able to withdraw it at any time.
Rights to use graphic and textual content
To avoid infringing copyright, it is necessary to have the right to use graphic and textual content used in ads. The advertiser can use the services of specialized companies that provide such content. It is also worth reflecting information about the sources of the content used in the ad and having the right to use it.
Demonstrating compliance with the advertising code
To demonstrate compliance with the advertising code, it is worth familiarizing oneself with its content and ensuring that advertisements comply with its requirements. LinkedIn Ads cannot contain false information or violate good manners and social norms. It is worth paying attention to graphic and textual content, as well as the form of presenting the advertisement.
LinkedIn Ads is an effective way to reach a professional audience. However, before starting an advertising campaign, it is important to remember to comply with applicable legal regulations. In particular, consent from users to process their personal data should be obtained and the necessary permissions to use the content in the advertisements.
