Influencer marketing is becoming increasingly popular, and many companies decide to collaborate with individuals who have a large number of followers on various social media platforms. At the same time, Google Ads advertising remains one of the most effective ways to reach potential customers. Can these two promotion methods be combined? What are the best practices for collaborating with influencers to make Google Ads advertising even more effective?
Why combine Google Ads advertising with influencer marketing?
Influencer marketing involves using the influence of a public figure on their followers. Google Ads advertising, on the other hand, is one of the most effective ways to reach potential customers. Combining these two methods allows for even more effective targeting of the target group.
It is worth remembering that Google Ads advertising is not only those that appear on the search results page, but also ads in Google search, Google Maps, YouTube, or other partner websites. Thanks to the fact that Google Ads advertising is available in various formats, we can reach customers at different stages of their purchase journey.
Influencer marketing, on the other hand, is a method aimed at people who are already in the product or service interest phase. Influencers are able to engage their followers and increase trust in the brand. Combining Google Ads advertising with influencer marketing allows you to reach customers at different stages of their purchase journey, as well as increase trust in the brand and evoke positive emotions.
What benefits can be achieved by combining Google Ads advertising with influencer marketing?
- More effective targeting of the target group
- Increased trust in the brand
- The ability to reach customers at different stages of their purchase journey
- Engagement of the influencer’s followers
- Eliciting positive emotions towards the brand
- Better understanding of customer needs and expectations
- The ability to measure the effectiveness of activities
Practical examples of using Google Ads advertising and influencer marketing in different industries:
- Fashion industry: A clothing company can use Google Ads advertising to promote a new clothing collection. At the same time, the company can hire influencers who will present clothing from the collection on their social media accounts. As a result, the advertising will not only concern products, but also styles and trends that are popular in a given industry.
- Automotive industry: A car company can use Google Ads advertising to promote a new car model. At the same time, the company can hire influencers associated with motoring who will test the new model and share their impressions on their social media accounts. As a result, the advertising will not only concern the car, but also its technical parameters and driving properties.
- Tourism industry: A tourism company can use Google Ads advertising to promote trips to different countries. At the same time, the company can hire influencers who will travel to these countries and share their impressions on their social media accounts. As a result, the advertising will not only concern the trip, but also places that can be seen on site, as well as hotels or restaurants.
What are the best practices for collaborating with influencers?
- Defining campaign goals: Before starting collaboration with influencers, it is important to determine the goals of the advertising campaign. Is it about increasing brand awareness, increasing sales, or increasing engagement on social media? Defining goals will allow for the selection of appropriate influencers and measuring the effectiveness of actions.
- Selection of influencers: It is important to choose influencers who fit the profile of our company and target group. It is also worth checking whether the influencer has the right number of followers and whether their content is valuable and engaging.
- Preparing a brief: Before starting collaboration with influencers, it is worth preparing a brief, which is a document containing guidelines on what content should appear on the influencers’ accounts and what actions should be taken.
- Monitoring of activities: It is important to monitor the activities of influencers to ensure that the content is in line with the brief and to be able to respond to any irregularities.
- Effectiveness analysis: after the end of the advertising campaign, it is important to conduct an analysis of the effectiveness of the actions. This will allow us to know what worked and what needs to be improved in the next campaigns.
What benefits can be achieved by combining Google Ads advertising with influencer marketing?
- Increased reach: Combining Google Ads advertising with influencer marketing allows you to reach a wider audience. Google Ads advertising reaches users who are already searching for specific content, while influencer marketing reaches their followers who may be potentially interested in the offered product or service.
- Increased trust: Influencers already have the trust of their followers, so a product or service recommendation from an influencer is more credible than an advertisement from the brand itself.
- Increased engagement: Influencers already have an engaged audience, so the content they publish generates more interactions than traditional advertisements.
- Increased sales: Google Ads advertising allows you to reach potential customers, while influencer marketing allows you to convince them to make a purchase.
In addition, it is worth remembering that the best practices for working with influencers are primarily selecting the right influencers who have a reach among your target audience and who are authentic in their recommendations. Therefore, it is important to conduct a thorough analysis of influencer profiles before starting cooperation.
In summary, combining Google Ads advertising with influencer marketing can bring many benefits to various industries. Thanks to this combination, advertisements are more effective because they are targeted at the right target audience, and at the same time, influencers give products authenticity and credibility. It is worth considering such cooperation for your company to achieve as many benefits as possible.
If you are interested in combining Google Ads advertising with influencer marketing, we encourage you to contact us to discuss cooperation possibilities and create an effective strategy for your company. We are always ready to help.