In today’s world, achieving success in e-commerce is no longer just about organic positioning. The key to success is combining Google Ads ads and SEO to increase your website’s visibility online and attract more potential customers. In this article, you will learn how to effectively use both marketing strategies and what benefits it can bring to your business.
Effective keywords for ads and SEO
Selecting effective keywords is a key element for both Google Ads ads and SEO. In the case of ads, keywords are used to direct ads to the appropriate audience. In SEO, keywords are used to position the website in search results.
The main differences in selecting keywords for ads and SEO are primarily: the length of phrases, competitiveness, and popularity of keywords. For Google Ads ads, it is best to use shorter phrases that are more competitive and popular, as potential customers are already in the phase of searching for products or services. In contrast, in SEO, it is better to focus on longer phrases that are less competitive but more precise and better match the user’s intentions.
Examples of effective keywords for ads and SEO are: short and general phrases for ads, such as “men’s shirts,” and more specific and longer phrases for SEO, such as “men’s shirt store in Warsaw.”
Common goals and strategies for ads and SEO
Both marketing strategies have similar goals: increasing website traffic, increasing sales, and acquiring new customers. Therefore, it is important to use appropriate strategies that will allow you to achieve these goals.
An important aspect to note is the impact of Google Ads ads on website positioning in organic search results. Many studies have shown that Google Ads ads have a positive impact on website positioning. Why? Because ads generate more traffic to the website, which has a positive effect on its reputation in the eyes of search engines.
Examples of effective strategies that combine both marketing strategies are: landing page optimization, creating valuable content, remarketing, and data analysis and campaign optimization.
Landing page optimization
The landing page is the destination page to which Google Ads ads are directed. Therefore, its optimization is crucial for an effective advertising campaign. It is important to include elements on the landing page that will increase the effectiveness of the campaign, such as: CTA button, clear and persuasive content, and a contact form.
Google Ads ads also affect landing page optimization. Why? Because ads force better matching of content on the landing page to customer needs.
Examples of effective landing pages that combine both marketing strategies are: a landing page with one clear CTA, a landing page with valuable content, and a landing page with a contact form.
Remarketing
Remarketing is a marketing technique that involves targeting ads to users who have already had contact with your website. It increases the effectiveness of advertising campaigns and website positioning in organic search results.
Remarketing can be used in both Google Ads ads and SEO. Examples of effective remarketing strategies include: discount ads, new product ads, and unique content ads.
Data analysis and campaign optimization
Data analysis is a key element for both Google Ads ads and SEO. Through data analysis, we can learn about our customers and their preferences, as well as assess the effectiveness of campaigns.
Important criteria to analyze include: website traffic volume, average time spent on the website, bounce rate, conversions, and cost per click.
Steps to take to optimize advertising and SEO campaigns include: changing keywords, adapting content to customer preferences, testing different versions of landing pages, and improving remarketing campaigns.
Summary: Combining Google Ads ads and SEO allows for increasing website visibility online and acquiring more potential customers. Key elements of an effective advertising campaign and organic positioning are: selecting effective keywords, using appropriate strategies, optimizing the landing page, remarketing, and data analysis and campaign optimization. Proper implementation of these elements allows for achieving success in e-commerce.
