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Google Changes Course: Cookies Stay in Chrome!
July 23, 2024In a surprising twist, Google has announced that it will no longer pursue the complete removal of third-party cookies in its Chrome browser. Instead, the tech giant is opting for a more user-centric approach, reflecting feedback from various stakeholders and...
Silver Generation Takes Over Influence Marketing: Growing Popularity of Silver Influencers
July 22, 2024Influence marketing has long been dominated by younger generations, but recent years have seen a significant shift in this dynamic. Silver influencers, people over the age of 50, are gaining increasing popularity. This article examines the growing trend of Silver...
The Power of Quotes in Marketing: Why Quotes Can be Really Powerful
May 10, 2023Quotes are a powerful tool in marketing that are often overlooked. When creating campaigns or content, businesses tend to focus on selling themselves and their products, rather than letting others speak for them through the use of quotes. However, using...
Creating Effective Ads in Google Ads – What are the Best Practices?
April 18, 2023In the article, you will learn how to prepare an effective advertising campaign in Google Ads, how to choose the right keywords, how to optimize CTR and conversion, and how the Google Ads auction works.
Google Ads Advertising and Branding – How to Strengthen Your Brand with Google Ads Ads?
April 13, 2023An effective tool to increase sales and strengthen your brand. Learn more about Google Ads advertising.
LinkedIn Ads Advertising and Personalization – How to Customize Ads to Individual User Preferences?
April 12, 2023Customizing ads is the key to a successful advertising campaign on LinkedIn. Read on to learn how to implement it.
Ads in LinkedIn Ads and e-commerce – how to use advertisements in LinkedIn Ads for online sales?
April 11, 2023Increase your online store sales with targeted LinkedIn Ads. Learn how to effectively target a professional audience.
Google Ads Advertising and Other Advertising Channels – How to Combine Google Ads Ads with Other Advertising Tools and Achieve Better Results?
April 10, 2023Google Ads ads are just the beginning of an effective advertising campaign. Combine them with other advertising tools to achieve greater success. Read more!
LinkedIn Ads and Dynamic Remarketing – How to Effectively Adapt Ads to User Purchase History?
April 9, 2023Learn how to adapt LinkedIn ads to user purchase history! Effectively reach your target audience and increase conversions using dynamic remarketing.